So, what exactly is SMS marketing anyways?
In this guide we’ll discuss the basics of SMS marketing, as well as how to get started if you’re late to the game. And with the power that cell phones and text messaging have in today’s world, you would be silly not to jump on the train and start using SMS marketing for your business. SMS marketing pairs our love for popping little red notification bubbles with targeted advertising to cut through the noise and deliver the right message to the right people. In a room full of strangers at a dinner party screaming at you to try their *unintelligible yelling,* SMS marketing is the friend who politely taps you on the shoulder to tell you that they brought your favorite pie.
How do you successfully grab your target’s attention without bending over backwards to outdo your competitor? Marketers are aware of this sensory overload and scramble to compete for our limited bandwidth. And with the average person in 2021 seeing 6-10 thousand ads each day, we almost have to be. Pause for a second and take a look around you and count the ads - we’re so desensitized to these messages that you probably didn’t even notice them at first. Some of this is from that sneaky device you have on you right now, some of this is from good old-fashioned billboards. This is an explosive jump from 35% smart phone ownership in 2011, and you can bet they’re not going anywhere.Īlong with this near-constant digital connection we experience near-constant bombardment of advertisements. Today, 96% of Americans own a cell phone of some kind, with 81% of them being smart phones.
Long gone are the days when you were the cool kid on the block for having a cell phone. Wondering if your business could benefit from integrating SMS marketing into your growth strategy? Read on to learn why the answer is YES!